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CALMINI's Heisman Trophy Special Edition Grand Vitara.

Story by: Eric Bewley / Photography by Junior and Steve Kramer

BAKERSFIELD, CA. —The special projects staff at CALMINI does it again with the Heisman's Trophy Special edition Grand Vitara. CALMINI was asked by American Suzuki to build this masterpiece as an integral component of their Heisman Trophy campaign.

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American Suzuki Motor Corporation kicked-off the sophomore season of its sponsorship of the Heisman Trophy in September with launch of Corporation’s first national cross-divisional advertising campaign.

Strategic changes made to American Suzuki’s Heisman game plan for the 2000 season include a new advertising campaign featuring print,

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radio and video components in addition to expanding American Suzuki’s "You Choose the Winner" Heisman Sweepstakes to include dealers from the Corporation’s Motorcycle, Automotive and Marine Divisions.

The Grand Vitara Limited is a stunning visualization of select aftermarket bits all wrapped up in a brilliant graphics package.

	CALMINI's color coordinated custom brush guard and a set of PIAA light crown the front.
	The addition of the official "Heisman Edition" Logo on the hood sets off the Cat's eye Blue & Pearl Lively Yellow paint scheme.
	The addition of the 3" tube step rails adds to the overall stout look of the "Street Tough" package.
	A set of American Racing alloy wheels and Bridgestone Dueler 30 x 9.50 tires round out the package.

All of this beauty did not come with out some hard work from the CALMINI staff. Several hours of labor were placed into this shining example of collaborative art.

Mario Vigil of Vigil Graphix Designs applies the Special Edition Heisman Logo. It's starting to really take shape now!

With the body cladding painted and in place, CALMINI 2.5" suspension lift is installed.

CALMINI's Stu Silas does some finishing while installing the 2"custom body lift kit.

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The first of the American Racing Alloys and 30 x 9.50 Bridestone Dueler tires are installed.

Custom CALMINI strut tower brace was fabricated to complete the custom body 2" lift kit.

CALMINI's John Mueller rolls out the Heisman GV for a test run before it ships out to the SEMA show in Las Vegas. The transport truck's in the background waiting!

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On display at SEMA.

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one shot for the road.

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At the hotel in Las Vegas

With all the extras this Grand Vitara is equipped with, we know this vehicle is destined to be the centerpiece of American Suzuki's Heisman campaign. Watch for it on CBS, ESPN, ESPN2, CNN and CNN/SI on the web as this sharp vehicle 'holds the flag' for American Suzuki and the Heisman program.

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