ZUKIWORLD Online | Suzuki 4x4 Editorial and Forum
ZUKIWORLD Discussion Forum => Suzuki 4x4 Forum => Topic started by: ebewley on October 31, 2003, 11:05:26 AM
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MARKETING COMMENT: 3 new TV spots trick and treat viewers
By Marty Bernstein
Automotive News / October 27, 2003
"...Suzuki XL-7
The halcyon days of the driving trip - before the arrival of interstate highways - have returned in an effective, delightful commercial. Suzuki's ad agency, Colby & Partners in Santa Monica, Calif., has taken the sights and signs of the 1950s and 1960s highways, specifically Route 66, and produced a fun commercial.
The spot starts with a highway stretching to the horizon with the Route 66 logo emblazoned on the asphalt.
A vehicle whizzes down the road past three signs with the words "the new Suzuki XL-7," and our trip of features begins.
In the remaining 27 seconds, six features and benefits of the XL-7 appear in spectacular versions of neon signs as the vehicle passes them.
A cheesy, sleep-cheap motel sign says "Seating for Seven." A prototypical painted western mural - cowboys, horses, American Indians, tepees, cliffs - reads "High Safety Rating." A spectacular drive-in restaurant proclaims "America's #1 Warranty."
There are a few more signs and sights, but I don't want to spoil your fun.
The commercial is bold and bright. Score: 91. ...."
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This is on a scale of 1-100 from the author.
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I think Suzuki commercials are getting better these days. I don't really know about commercials in the USA but in Canada they have been pretty cool as of late. My favourite one they air very briefly a few years ago was the evolution of the Suzuki 4x4 over the years, and in one seen you see a Sidekick Sport 2 door crawling through the woods. :)
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Oh and I forgot to mention the Japanese commercials, they are the BEST! ;D
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Low and behold I was watching the local FOX affiliate down in Buffalo and I saw this commercial today. It was ok...I really love the new US Aerio commercial.
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Is there a commerical for the new Suzuki Katana 4x4 yet? >:(
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I think I have only seen one commercial for Suzuki motorcycles, on a US channel and it was for the Intruder line of bikes.
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NO NOT KATANA MOTORCYCLE...THIS IS THE NAME FOR THE 4X4 THAT ZUKI SHOULD BE MAKING TO KEEP THERE SELVES ON TOP OF THE 4X4 MARKET....ITS A DREAM BUT HEY YOU NEVER KNOW...MAYBE THEY'LL WIN THERE CASE AGAINST CONSUMER REPORTS .... AND THEN FOCUS BACK ON BUILDING A TRUE 4X4 OFF ROAD MACHINE ;D
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oops, sorry, I thought you were talking about the bike...lol I hate CR... I hope Suzuki wins their counter suit angainst those half wits...
Car and Driver TV said the XL-7 is very off road worthy and they gave it a beating with nothing but good things to say.
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Keep beating the XL-7 I got dibs on the
motor and trans when they roll it ;D
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Keep beating the XL-7  I got dibs on the
motor and trans when they roll it  ;D
Wildgoody : For them to roll it, it has definitely got to be from a steep hill and the wrong approach angle.  ;D
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I don't care how it goes over,
I just want the running gear ;D