I suspect they got caught between the proverbial rock and hard place. A look at prices on the web makes me think that Thule prevents their dealers from cutting their prices below a certain point. Either Thule raised their prices after the company posted their sale prices or someone in the company screwed up. At any rate, I won't be dealing with them. The outfit is located in Utah, as I recall, and has a name like boondocks, or some such thing.