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PR: New 'Route 66 XL-7' Commercial

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Offline ebewley

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PR: New 'Route 66 XL-7' Commercial
« on: October 31, 2003, 11:05:26 AM »
MARKETING COMMENT: 3 new TV spots trick and treat viewers
By Marty Bernstein
Automotive News / October 27, 2003

"...Suzuki XL-7

The halcyon days of the driving trip - before the arrival of interstate highways - have returned in an effective, delightful commercial. Suzuki's ad agency, Colby & Partners in Santa Monica, Calif., has taken the sights and signs of the 1950s and 1960s highways, specifically Route 66, and produced a fun commercial.

The spot starts with a highway stretching to the horizon with the Route 66 logo emblazoned on the asphalt.

A vehicle whizzes down the road past three signs with the words "the new Suzuki XL-7," and our trip of features begins.

In the remaining 27 seconds, six features and benefits of the XL-7 appear in spectacular versions of neon signs as the vehicle passes them.

A cheesy, sleep-cheap motel sign says "Seating for Seven." A prototypical painted western mural - cowboys, horses, American Indians, tepees, cliffs - reads "High Safety Rating." A spectacular drive-in restaurant proclaims "America's #1 Warranty."

There are a few more signs and sights, but I don't want to spoil your fun.

The commercial is bold and bright. Score: 91. ...."

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This is on a scale of 1-100 from the author.
« Last Edit: October 31, 2003, 11:07:08 AM by ebewley »
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Offline Maiden Hell

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Re: PR: New 'Route 66 XL-7' Commercial
« Reply #1 on: October 31, 2003, 02:47:21 PM »
I think Suzuki commercials are getting better these days.  I don't really know about commercials in the USA  but in Canada they have been pretty cool as of late.  My favourite one they air very briefly a few years ago was the evolution of the Suzuki 4x4 over the years, and in one seen you see a Sidekick Sport 2 door crawling through the woods. :)

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Offline Maiden Hell

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Re: PR: New 'Route 66 XL-7' Commercial
« Reply #2 on: October 31, 2003, 02:48:10 PM »
Oh and I forgot to mention the Japanese commercials, they are the BEST!  ;D

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Offline Maiden Hell

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Re: PR: New 'Route 66 XL-7' Commercial
« Reply #3 on: November 03, 2003, 02:51:47 PM »
Low and behold I was watching the local FOX affiliate down in Buffalo and I saw this commercial today.  It was ok...I really love the new US Aerio commercial.

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Offline Yankee Tim

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Re: PR: New 'Route 66 XL-7' Commercial
« Reply #4 on: November 03, 2003, 11:47:36 PM »
Is there a commerical for the new Suzuki Katana 4x4 yet? >:(
Yankee Tim

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Offline Maiden Hell

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Re: PR: New 'Route 66 XL-7' Commercial
« Reply #5 on: November 04, 2003, 02:41:54 AM »
I think I have only seen one commercial for Suzuki motorcycles, on a US channel and it was for the Intruder line of bikes.

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Offline NY_SIDEKICKER

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Re: PR: New 'Route 66 XL-7' Commercial
« Reply #6 on: November 04, 2003, 12:44:35 PM »
NO NOT KATANA MOTORCYCLE...THIS IS THE NAME FOR THE 4X4 THAT ZUKI SHOULD BE MAKING TO KEEP THERE SELVES ON TOP OF THE 4X4 MARKET....ITS A DREAM BUT HEY YOU NEVER KNOW...MAYBE THEY'LL WIN THERE CASE AGAINST CONSUMER REPORTS .... AND THEN FOCUS BACK ON BUILDING A TRUE 4X4 OFF ROAD MACHINE ;D

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Offline Maiden Hell

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Re: PR: New 'Route 66 XL-7' Commercial
« Reply #7 on: November 04, 2003, 03:22:58 PM »
oops, sorry, I thought you were talking about the bike...lol I hate CR...  I hope Suzuki wins their counter suit angainst those half wits...

Car and Driver TV said the  XL-7 is very off road worthy and they gave it a beating with nothing but good things to say.

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Offline wildgoody

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Re: PR: New 'Route 66 XL-7' Commercial
« Reply #8 on: November 04, 2003, 06:32:51 PM »
Keep beating the XL-7  I got dibs on the
motor and trans when they roll it  ;D
Real Trucks Are Built, Not Bought,
And Chrome Don't Get Ya Home.  

An armed man is a citizen. An unarmed man is a subject.

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Crabzuki

Re: PR: New 'Route 66 XL-7' Commercial
« Reply #9 on: November 05, 2003, 10:16:47 AM »
Quote
Keep beating the XL-7  I got dibs on the
motor and trans when they roll it  ;D

Wildgoody : For them to roll it, it has definitely got to be from a steep hill and the wrong approach angle.  ;D
« Last Edit: November 05, 2003, 10:17:24 AM by Crabzuki »

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Offline wildgoody

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Re: PR: New 'Route 66 XL-7' Commercial
« Reply #10 on: November 05, 2003, 01:08:43 PM »
I don't care how it goes over,
I just want the running gear ;D
Real Trucks Are Built, Not Bought,
And Chrome Don't Get Ya Home.  

An armed man is a citizen. An unarmed man is a subject.