I think he's refering to the 'lift' of the bumper to mate to the body lift of the Vitara.
Only suggestions I have for strengthening is to make the bracket into as many planes as possible with triangulation mounting. The front of the frame horn (in the last picture) shows he has room for a dual plane mount and to add a crossmember. Where the red plate mounts is the Z-plane. The front face where you can press you hand on is the X-plane. Adding a 90* bracket here with additional torsional support through a crossmember to the other side of the frame in the same location would suffice the angular pull on the frame. The X-plane will keep the shear force from the Z-plane. If he could add a Y-plane, that would double the shear strength all together. By adding the X-plane support (compression/tension module), it adds strength to the shear strength of the mount, but is only limited to the strength of the plate it's mounted to.
What would also help is to gain bolt size diameter 1-2 sizes bigger, add a backing plate for the front brackets, and having 3-4 bolts for each plane. 3 is better, 4 is best. The 2 in the picture only support minimal forces.