Just a few points here.
The demands on a gear oil are very different than those of an engine oil. Manual Transmissions and Diff's (typically) don't have any sort of circulation system like an engine does and as such the higher viscosity is there to make the oil cling to the surfaces since it's not supplied externally.
Automatics are different too in that aside from being a lubricant the oil is also acting as hydraulic fluid which means it's subjected to higher pressures and temperatures. In order to get it to flow for hydraulic purposes it of course is a thinner viscocity than regular gear oil is.
As far as the Mobil1 filter, the reason it's better for lifter noise is that aside from being a very good filter when it comes to picking up small particles, it also is very efficient when it comes to allowing fluid to flow through the element. (much like a K&N air filter compared to a paper peice of crap). I've been using the Mobil1 for a long time and for being fairly easy to come by it is an excellent filter.
The Napa Gold filters (Wix) are nice, but from what I've read they can't match the flow rates of the Mobil1. (about half the flow rate in fact) They do a great job of picking up contaminants though but honestly I'd rather have both good flow and filtering as clean oil that isn't getting to where it needs to be isn't much help.
Someone else mentioned Royal Purple and Amsoil as being the best Synthetics which is true. Not sure where you can generally buy the royal purple, and the whole Amsoil marketing and distribution method bothers me. (Sorta like Amway even though there isn't any actual connection other than the fact they both start with Am). No offense intended to any of you if you're an Amsoil dealer, I wouldn't buy Tupperware, Mary Kay or Avon either for the same reason if I had reason to need that sort of product, the whole practice just seems sorta shady to me. (plus the world doesn't need any more damn pink Cadillacs on the road anyway).
RedLine is also excellent but at 8 bucks a quart it is a bit spendy. From some stuff I read on the boards for my VW, the additive packages in Redline oil are outstanding. The other downside is availability. I know the speed shops by me carry it but for the sake of being able to go to any normal auto parts store and pick up some Mobil1, that's why I use Mobil1. I do use Redline Gear oils though. I figure that gear oils with the longer changing interval are probably a safe bet using the 8 bucks a quart stuff. (plus since I tend to have to add a quart every 1500 miles or so the 8 bucks a quart motor oil gets a bit expensive) If you don't go through oil other than changing it though give the Redline oils a look. Make sure you get the stuff for Street driven cars though, they make a race only line of oil that doesn't have any detergents in it which is fine on a race engine that's torn down frequently but on a street engine it's not a good move at all.
Supposedly the German Castrol Syntex is as good or better than Mobil1 but the US spec stuff isn't. Gotta buy that from an importer though.
Pennzoil in any way shape or form should be avoided as should Quaker State. Valvoline's not bad though for Dino oil, not sure about their synthetic though, haven't really heard much one way or the other on it.
One last possibility for those wanting to run synthetic on the cheap. Some Wal-Marts carry Shell Rotella-T which is designed for diesel trucks with turbos and it is like 12 bucks a gallon if they have it. It's not mass marketed so that's why it's cheap. I believe it only sells in 15w-50 though or something like that. It is SH rated oil for Gasoline engines but it's main market is for Diesels. I've heard a lot of people using the VW/Audi 1.8 turbo 20v engine run it without problems though. (Speaking of which that's a kickass little engine, wish I could find a wrecked Passat to swap one out of into the Tracker) 170HP and a flat torque curve from about 1500-5000 RPM, and we get about 31 MPG on the highway with it in our Passat.
Anyway that's my spiel on oil and filters.
Good to be back in case anyone's wondering why I've been so quiet lately, been out of town on a vacation.