My Kick had a Steel Horse brand (same brand as in the original post ebay ad) on it when I bought it and I have no idea how long it had been on. But it was shrunk to the point you could see daylight at the seams. I was scared to take it off for fear I'd never get it back on.
I've purchased a new Bestop, new Pavement Ends and used Bestops between my Kick & Geo (Yeah, I should'a converted them to the same hardware a long time ago). In my experiences, the Bestop brand has the highest quality but the highest $$. For the money, I agree with Quaddawg that the Pavement Ends brand seems worth it, especially if you are going to be offroading it where its likely to get scratched, etc.