BREA, Calif. (October 1, 2004) - Taking its cue from the popularity of the personalized automotive styling trend, American Suzuki Motor Corporation (ASMC) announces "Suzuki Works Techno" (SWT) vehicle styling packages, designed to enhance and personalize Suzuki cars and SUVs sold in the United States.
Arriving at dealerships in November, limited-production SWT packages for the new Suzuki Reno, the anticipated five-door car slated to hit showrooms this fall, are the first in a series of product enhancements prompted by significant dealer and customer interest and demand. The Suzuki Reno SWT package is geared toward Generations X and Y and will be followed by high-style SWT trim packages for the Aerio five-door sedan, Aerio SX five-door crossover, Forenza premium compact sedan and Forenza Wagon.
"SWT personalized styling packages are a big hit in Japan with Suzuki enthusiasts looking to express their automotive individuality," said Gary Sherfey, accessories sales and marketing manager, ASMC. "Now, Suzuki owners in the U.S. can use SWT products to stylize their cars and create their own unique look"
Popular in the Japanese market since December 2001, the SWT trim packages will be available in the U.S. for the first time. The Suzuki Reno SWT "Street" package features:
- Mid-mount Rear Spoiler - Sporty and stylish spoiler straight from the auto show circuit
Carbon Fiber - Genuine carbon fiber enhancements to vehicle B pillars complete with SWT logos
Carbon Fiber-styled Graphics - Creates a "street tuner" look
Rear Bumper Protector - Assists in avoiding bumper paint damage when accessing personal gear in the trunk
Trunk Gear Net - Secures equipment
SWT Imprinted 64 MB Key Fob Flash Drive - An added bonus to avoid carrying notebooks and paperwork - great for sharing computer files, too
In addition to the standard SWT package that can be easily and quickly installed by dealers, enthusiasts can select from other SWT options and add-ons:
- Chrome Alloy Wheels - Also available for the Reno, Forenza, Forenza Wagon and Aerio
Gunmetal Gray Alloy Wheels - Also available for the Reno, Forenza, Forenza Wagon and Aerio
Carbon Fiber Dash and Console Trim - On Reno, Forenza and Forenza Wagon
Stainless Steel Exhaust Tips - On Various Models
SWT Imprinted 64 MB Key Fob Flash Drive - An added bonus to avoid carrying notebooks and paperwork - great for sharing computer files, too
Additional products are in development and will be available via American Suzuki dealerships throughout 2005. New products are being developed in conjunction with new models and will be launched with the new vehicles. Most packages will have slight variations from car to car and future plans call for distinct model-year packages to ensure maximum consumer appeal.
"We're in a new era of automotive customization and personalization as buyers want to drive a car as unique as they are," said Ed Craig, automotive accessory development manager, ASMC. "These high-style packages are appealing to trendsetters and car enthusiasts alike."
In addition to the packages, Suzuki will offer SWT apparel and promotional items including, hats, mugs, key fobs and polo, camp and t-shirts.
++++++++++++++++++++++++++++
