For the first time in the company's history, Suzuki is throwing its ad/marketing hat into the ring during the Super Bowl. The weather has been severe this year in many parts of the country and the Kizashi AWD sedan is ready.
The "Wicked Weather" television spot will air during Super Bowl XLV in Suzuki's top 14 markets, including Chicago, Pittsburgh, Mobile-Pensacola, Ala., Raleigh-Durham, N.C., Nashville, Tenn., Burlington, Vt., Charleston, W.Va., Harrisburg, Pa., Johnstown, Pa., Bluefield-Beckley, W.Va., Roanoke, Va., Rochester, N.Y., Wilkes-Barre, Pa., Charleston, S.C.
The ad can be previewed here but if you're in one of the selected markets, be sure to catch the ad during the game.