BREA, Calif. (May 24, 2004) - Four Suzuki XL-7 SUVs have hit the road as the "Official Vehicle of the Reebok Mobile Tour," traveling the United States to more than 250 running and walking events. Featuring four branded Suzuki XL-7 tour vehicles placed in the Northeast, South, Midwest and West, the tour promotes Reebok's award-winning Premier Series footwear and apparel collections. In addition to the national tour, American Suzuki will offer runners and spectators a chance to vote online at http://www.suzukiauto.com/roadmusic for their favorite road songs and win exciting prizes, including a Suzuki vehicle of their choice, a Clear Channel Concert Season Pass and Napsterâ„¢ prepaid music download cards.

Enthusiasts who attend the Reebok Mobile Tour events will receive a Suzuki-branded promotional card telling them how to vote and download their three favorite road tunes from Napster and enter the sweepstakes to win a Suzuki vehicle of their choice. Once the participant has entered the sweepstakes and expressed interest in Suzuki vehicles, many will receive an email reply inviting them to test drive a Suzuki vehicle in exchange for a $25 Target GiftCard. At the end of the contest, Suzuki will announce the "Top 40 Road Songs" from the results of the online music downloads.

The Reebok Mobile Tour will head to various parts of the country, stopping at foot races, marathons, retail outlets and other runner-friendly locations through out the eight-month tour, ending in November 2004. Key tour spots include the Boston Marathon in Boston, Mass., US Navy Run in Jacksonville, Fla., Reebok Women's Triathlon in Canton, Mass., Mad City Marathon in Madison, Wisc., Accenture Chicago Triathlon in Chicago, Ill., Suzuki Rock and Roll Marathon in San Diego, Calif. and many Reebok/American Heart Association walking events across the country. Each event will feature the innovative "Reebok Zone" - a unique, outdoor, interactive environment where participants can enjoy running-related information and activities including a post-event photo opportunity, a chance to work one-on-one with Reebok coaches to receive specialized foot assessments and the opportunity to sign up for the Reebok Challenge interactive race competition.

For more information about the sweepstakes and Reebok Mobile Running Tour, please visit http://www.suzukiauto.com/roadmusic or http://www.reebokrunner.com.



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F Clearchannel!

At least it will introduce people to the XL-7.  This is a good way to promote the Suzuki brand to a lot of people.  I think they should mod the XL-7s too.  People eat that crap up.