With my 32" Swampers I run 15psi on the road during the summer. And any where from 3-5psi during the winter. And was mentioned before, what tire wear? My tire are over 10yrs old and the side walls are cracking well before the trtead is wearing out, and that includes having them on an old locked CJ2A before putting them on my locked SJ.
As for the door sticker, that is for the stock doughnuts that came on the rig. The tires you have replaced them with are way different than the stockers. You will have to experiment with psi to get the ride, wear, and traction that feels good to you.