I don't get the whole "my brand (or model) is better than yours" attitude.
I've owned several brands, sizes, and styles of 4x4 and I've never had one I didn't like. They all have pros and cons and each has a particular situation where it is the "best".
The same with motorcycles.
I don't care what you drive or ride. I just care what I drive or ride. And depending on what it is I want to do, I'll take the appropriate vehicle.
As far as "jeep people" go, Suzuki people do it too (and Ford people and Chevy people and Harley people and...). In most cases, it is just a small percentage that does it but it happens. We all want to belong to a group and bad mouthing another group makes some people feel better about themselves.